What should you want from your website design?

To make a great first impression - to grab and keep the attention of your visitors Most people may come to your home page first but not necessarily - search engines or links from other sites may land them onto any of your pages.

Your design needs to be attractive throughout the whole site, not just the home page. To have good navigation and usability again throughout the site so your visitors can find what they are looking for To load quickly so they will not give up and go to a competitor

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To allow search engines access your site content some designs shut out search engines and may be counter productive for business sites To project your company image your branding, quality and individual character To make your site stand out from the crowd so you can compete effectively for new business